Decisions.
Every episode rebuilds one decision behind a product you know, from the evidence. Start anywhere; each one stands alone.
Type
15:45Why Bilt pays you to pay rent
Rent is the biggest bill most people pay, and card rewards ignored it. Someone has to fund the points.
17:30Why Netflix released every episode at once
Television ran on a weekly schedule. In 2013 Netflix put a whole season out in one day.
16:10Why Apple keeps Android texts green
Green came first. The decision was keeping blue inside Apple.
No decisions match these filters yet. Show all decisions
On the docket
Hear when they're out →The decisions we're reconstructing next, in the order we expect to publish them. Titles may change; the decisions won't.
- No. 004Why Costco won't raise the price of a hot dogEconomic machine
- No. 005Why Airbnb stopped letting hosts choose their guestsProduct choice
- No. 006How Toy Story made Steve Jobs a billionaireTransformative bet
- No. 007Why Walmart bought a TV companyBattle for control
- No. 008Why Google pays Apple $20 billion a yearBattle for control
- No. 009Why Amazon let strangers sell on Amazon.comTransformative bet
- No. 010Why Duolingo made the streak matter more than the lessonProduct choice
- No. 011How reCAPTCHA put millions of people to work for GoogleEconomic machine
What product decision do you want explained?
Name the product and the choice that puzzles you. The best suggestions come with a document: a filing, an old product page, an email that came out in court.