Evidence.
Every document, filing and chart shown on screen, cropped to the passage we used and linked to the original.
No. 001 · Why Apple keeps Android texts green
Watch the episode →
Ex. 01iPhone User Guide, iOS 4.2, p. 106
Every outgoing text is green, months before iMessage existed.
Appears at 01:05 →
Ex. 02Apple announces iMessage
Built into Messages, with read receipts and encryption.
Appears at 01:40 →
Ex. 05Cue: "go full speed"
The case for building iMessage for Android.
Appears at 03:30 →Ex. 06Federighi: "for the network, not for the app"
The case against building iMessage for Android, in his words.
Appears at 04:10 →Ex. 07 · PX-2356Schiller on why iMessage stays exclusive
Three years later, the strategy restated.
Appears at 13:05 →
Ex. 09iPhone ownership among U.S. teens
Piper Sandler's survey series, redrawn.
Appears at 11:20 →Ex. 12U.S. v. Apple, ¶92, p. 38
The government's account of the messaging strategy.
Appears at 00:12 →
The Decision Memo
The whole decision on one page. Free to download and share.
Download the memo →No. 002 · Why Netflix released every episode at once
Watch the episode →No exhibits match yet. Show all evidence
How exhibits work
Each exhibit has its own page with the full image, a citation, a link to the original or an archived copy, and the moment it appears in the episode. If an original disappears, the archived copy stays linked.